Company Overview:
We are an E-Commerce Agency, specializing in Amazon. The primary focus of our company is to build brands for our clients and make their brands expandable in the respective target markets.
Key Responsibilities:
- Brand Strategy: Develop and implement comprehensive brand strategies that align with Amazon's overall business objectives, target audience, and market trends.
- Product Portfolio Management: Oversee and manage a portfolio of Amazon products, ensuring consistent brand positioning, messaging, and visual identity across all touchpoints.
- Market Analysis: Conduct market research and competitive analysis to identify emerging trends, consumer insights, and market opportunities. Use this information to inform brand positioning and marketing strategies.
- Brand Messaging and Communication: Create and deliver compelling brand messages that resonate with target audiences across various Amazon platforms, including product listings, advertising campaigns, social media, and website content.
- Collaboration with Cross-Functional Teams: Collaborate closely with product managers, marketing teams, designers, and other stakeholders to ensure brand consistency and alignment across all channels.
- Marketing Campaigns: Develop and execute integrated marketing campaigns that effectively promote Amazon's products and services, leveraging various marketing channels, such as email, social media, and display advertising.
- Performance Analysis: Monitor and analyze key performance indicators (KPIs), sales data, customer feedback, and market trends to measure the effectiveness of brand initiatives. Use insights to make data-driven recommendations for optimization and improvement.
- Brand Guidelines: Establish and maintain brand guidelines and standards, ensuring adherence to brand identity, tone of voice, and visual elements in all brand communication and marketing materials.
- Partnership and Influencer Management: Collaborate with external partners, agencies, and influencers to drive brand collaborations, sponsorships, and co-marketing opportunities that enhance brand visibility and reach.
Qualifications:
- Brand Management Experience: 3 years of experience in brand management, preferably in a consumer-focused organization. Experience in e-commerce or tech industries is a plus.
- Strategic Thinker: Demonstrated ability to think strategically and develop effective brand strategies that align with business objectives and resonate with target audiences.
- Consumer Insights: Strong understanding of consumer behavior, market trends, and the ability to translate insights into actionable marketing strategies.
- Creative and Analytical Skills: Ability to combine creativity with data-driven insights to develop compelling brand stories and marketing campaigns.
- Cross-Functional Collaboration: Proven track record of collaborating effectively with cross-functional teams, including product management, marketing, design, and analytics.
- Excellent Communication: Exceptional verbal and written communication skills with the ability to articulate brand messages clearly and persuasively.
- Results-Oriented: Proven ability to drive measurable results and achieve key performance metrics. Experience with data analysis and proficiency in using analytical tools is desirable.
- Adaptability and Agility: Comfortable working in a fast-paced, dynamic environment with the ability to adapt quickly to changing priorities and market conditions.
- Bachelor's Degree: A degree in Marketing, Business Administration, or a related field is preferred but not required.
Job Type: Full-time
Salary: Rs60,000.00 - Rs120,000.00 per month
Application Question(s):
- How many years of PPC Management Experience do you have?
- What is your expected salary in PKR?
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